Brief

Over the past year, I've created a series of social media videos for Sacha Lord, many of which went viral. This particular video played a significant role in helping Sacha achieve the impressive feat of reaching number two on the Sunday Times Best Seller list. Building suspense and intrigue around the book, combining the impressive real-world guerrilla campaign with celebrity endorsements and archival footage of the past 30 years of Sacha’s life.